Co-Founder & CEO
At SHO, Sam is responsible for investor relations, managing key suppliers, marketing strategy and setting the general processes of the company. Sam helps structure and close acquisitions, and assists during the integration process.
Sam graduated from Carroll School of Management at Boston College, majoring in Finance and minoring in Marketing. Sam has a natural ability to execute on a vision. After graduation, Sam co – founded a successful real estate brokerage in NYC, and built the first mobile app to license music clips under 30 seconds from the major record labels and publishers.
Co-Founder & COO
Vincent is responsible for sales, partnerships, tradeshows, and overall growth at SHO. He is constantly refining our efforts, ensuring the team is being properly managed. With a keen understanding of the plant and the industry, Vincent helps SHO identify new growth areas. To keep up with this fast – moving industry, Vincent makes sure to keeps his pulse on new products, competitors, and strategic partnerships.
Vincent graduated from the University of Maryland, majoring in Plant & Life Sciences. Prior to SHO, Vincent managed his families outdoor construction business with over 50 workers, and bought and flipped real estate on Long Island. Always natural business mind; driven by reason he relies on his logical and rational decision making abilities daily.
Director of Opportunities
David Repola is the SHO Products Director of Opportunities. David was born and raised in Los Angeles, CA and is a U.S Army Combat Veteran having deployed to Afghanistan in support of Operation Enduring Freedom in 2012-2013. In his spare time, David is an avid photographer with over 20,000 followers on Instagram and is passionate about helping others live their best lives.
Director of Corporate Affairs
A proud original member of SHO Products. Nicole joined #teamSHO early on in the company’s history, just shortly after its start in 2015. She has not only witnessed firsthand, but contributed directly to the overwhelming growth experienced by the company. She has been a key player since that imperative first year, and has grown to wear many metaphorical hats. While currently overseeing a variety of sectors within the business, she also serves as our Director of Corporate Affairs.
VP of Wholesale
When customers are happy, Charlie’s happy. Nobody understands how crucial the customer experience is more than Charlie. With a passion for team building and sales, Charlie made his mark immediately. Having built a powerhouse sales team from scratch, he then set his sites on vendor relations, where he has excelled. Boasting an exceptional track record of success in B2B and medical device sales, Charlie brings a unique perspective to SHO that consistently bolsters sales growth while exceeding customer expectations.
Director of West Coast Sales
Mike Nemeroff wasted no time in bringing his passion and vision to Master-Minded Distribution. After moving from New York to Los Angeles just 2 years ago, he’s already risen to overseeing Master-Minded’s burgeoning West Coast Operations as the region’s director of sales, a position that keeps him immersed in one of the most competitive markets in the industry. His devotion to a positive sales experience and dedication to top notch customer service affords him little downtime, but he still tries to catch every Yankees or Giants game that he can.
International/East Coast Sales Director
Eric joined Master-Minded in April 2019. From starting on a team of three, he grew and assisted the development of over 15 employees internationally. Eric helped to establish the sales process and strategies used to grow the existing customer base and develop new business relationships. His experience in B2B sales has enabled him to focus on increasing process driven results. His enthusiasm for the industry allows him to enjoy his work on a daily basis. Eric plays a key role in mentoring sales personnel, assisting in the performance of their duties and constantly ensuring improvement in their professional skills. As the Director of Sales, he constantly strives to solidify Master Minded Distribution and SHO Products as the industry leader.
SoCal / Costa Rica Territory manager for Masterminded Distribution, Alex is a sales specialist dedicated to customer satisfaction and any way in which he can contribute to company success. With over 10 years of sales experience, Alex carries a deep understanding of how to maintain and build upon existing customer relationships. He takes pride in positive interactions with his clients and co-workers alike. Born and raised in Los Angeles, he is a die-hard Lakers and Dodgers fan, and in his free time you can find him playing sports in the senior park leagues, or hiking trails around LA — any outdoor activities to help reset his mind for a big sales day come Monday.
Cameron is a sales & cannabis guru originally from Long Beach CA. He gained his start in the cannabis industry in Denver, Colorado in 2014. Between slanging deals and creating music in his studio, you can always find him with a nice, tightly-rolled indica in hand.
VP of Retail Sales
No one knows this industry’s products inside and out like Wayne. Overseeing our vast catalog of over 3,000 SKUs (and counting), Wayne curates SHO’s products while also managing all onboarding duties, procurement, vendor relations, price calculation, sales and marketing, branding and product development. As Vice President of Retail, Wayne also dedicates himself to the loyal staff in each of SHO’s retail locations, not only managing, but educating the team on sales techniques, product knowledge and overall customer service. Wayne’s belief is honesty and reputation above all when it comes to serving the Cannabis Community with its needs. It’s a lot to handle, but for Wayne, products are less of a job and more of a lifestyle.
Director of Online Marketplaces
As the Director of Retail Marketplaces, Avi spearheads the implementation of all things e-commerce like Amazon, eBay, Walmart and more. From ad campaigns, optimized content, and some of the most unique parings with other well known brands, He is an expert in all types of marketplaces and online commerce and will help ensure your brand succeeds.
Store Manager – Dab Nation Los Angeles
Raven — an LA native and phenomenal up-and-coming artist — currently manages Dab Nation Los Angeles. Since joining SHO over a year ago, Raven’s tattoo-laden style has brought an edgy flare to the team and he is committed to continue being a flexible and dependable member of it. Raven is also the buyer for Dab Nation, so he’s always scouting the glass market for fantastic products, clothing and other accessories, as well as developing relationships with new and up-and-coming glass artists.
Brand Manager – Rosin Tech Products
Andrew is the Brand Manager for Rosin Tech Products. He quickly found a home with the SHO Products Team when moving to Los Angeles in 2019, with a pure desire to help people find the right tools and equipment to get the job done right. Andrew is a Siena College Marketing Graduate, born and raised in Troy, New York. In his spare time you can find him at a rave, gaming or tending the garden.
Brand Manager – Dab Nation
Candice Pence is a Californian native, wife and Mother. Lover of traveling, listening to music, dancing and filling a room with positive vibes. She joined Team SHO about four years ago, traveling to trade shows & events, collecting & pressing rosin with the Rosin Tech team. Two years ago she joined the Dab Nation team, helping inform customers about the various ways their cannabis consumption can benefit from wide range of dabbing accessories available.
Brand Manager – Focus V
Lorena manages our Focus V brand at SHO Products. Her public relations background, from California State University Fullerton, aid her in separating TeamSHO from the best of the best. As a California Native, she has seen the industry grow and is proud to be part of a team that is changing the way cannabis is perceived.
Store Manager – Wellness for Sale
An Angeleno her whole life, and Pico Union native, Monica manages Wellness.forsale for SHOProducts where her strong belief in creating healthy habits, not restrictions is a massive boon for the entire TeamSHO.
Glass collector, skateboarder, Terpaholic, Julian enjoys traveling, being outdoors and hanging w friends & family when he’s not working at Dab Nation.
A private cultivator of multiple “medicines”. Loves music and anything that comes with it. Deadhead prankster. Catch him at Sanchos, sippin terps and smokin ’em. Born in LA but has lived in Colorado since 96. Loves the culture that cannabis and music has showed him and is trying to go as far as he can within the community and company. Nothing left to do but smile, smile, smile!
Savannah Delavega was born in Los Angeles, California but grew up in Denver, Colorado. She’s a passionate artist and writer that seeks out all things unique and motivating. Having family that worked in the Cannabis industry as gardeners, she was comfortable with the industry from a young age and grew up to be a passionate advocate for cannabis and on drug policy reforms. Savannah is a music fanatic, you can find her volunteering and attending local shows at DIY venues such as Seventh Circle Music Collective and Nude City Relief Center, or dancing at the goth club Milk Bar. She enjoys beauty of all forms, and loves to work with makeup and hair. She has had her hair dyed every color of the rainbow, expressing herself anyway she can. In her free time she enjoys skateboarding, watching films, drawing, and spending time with her cat of 10 years.
Director of Marketing
Anthony joined #teamSHO in August of 2019 and immediately put his background in film production and steep advertising pedigree to work. An avid supporter of cannabis legalization, Anthony enjoys developing innovative strategies to market SHO’s ever-expanding list of SKU’s while being responsible for the company’s overall branding and image. Aside from SHO, the New Jersey native enjoys traveling, landscape photography and educating others on the nuances of the cannabis industry.
Alexx Leedom is a photographer and brand manager at SHO Products, where he is responsible for managing the Focus V and Be Lit brands. He produces photos for all SHO product brands, including glass photography for Dab Nation. After working as a portrait photographer for three years in Virginia Beach, he moved to LA and focused on lifestyle portraiture for a cannabis advertising agency. He has been involved in the high-end glass scene for 4 years and has worked with some of the industries’ top glass blowers. In his free time Alexx likes to explore LA, documenting other creatives with his camera as well as hunting for the best hot chocolate in town.
Kyle Hersch is the SHO Labs and Seed2Soul Brand Content Manager. Kyle was born and raised in the Tacoma, WA area. With several years managing and working within the cannabis industry, Kyle brings insight into what stands out to the cannabis consumer. Kyle has a passion to bring this plant to the people. He is also active in the Music Industry having recorded, mixed, mastered and marketed his own and so many others music.
Brayvon Barnwell aka “Trees N Breeze”
Breeze is always on the camera! Usually baring a big smile and positive attitude. He puts all his energy into advocating and promoting all SHO products brands.While traveling across the world with the company, Breeze is able to document the experience. With contagious energy that motivates everyones around him, Breeze is able to push people toward their goals and capture it all on camera!
Seth is responsible for product onboarding, copywriting and occasional SEO work for a multitude of SHO’s brands. With over a decade of experience in journalism, brand development and SEO, he brings a wealth of knowledge and creativity to his versatile position within SHO. Despite having worked for other companies in the industry, Seth felt SHO offered something special: sincerity. The genuine respect and love that every SHO employee emanates, the admiration for diversity, the open mindedness that passes from the leadership down… these are the fundamentals that find Seth happy to count himself as a grateful member of #teamSHO. Of course, the pay and benefits don’t hurt. Originally hailing from Southwest Florida, Seth happily traded in the golf courses and swamps for the glitter and grime of Hollywood life in 2008. When not writing about dab rigs, he splits his time working on his illustrated series, writing music for his glam rock band, and watching old horror movies while cuddling with his dog, Romeo.
Isaac is currently a content intern for SHO, working mainly on expanding the intern program and developing a campus ambassadorship. Isaac is currently enrolled at Tulane University in New Orleans but has decided to take some time off in light of the Coronavirus pandemic. In that time off Isaac says he has really enjoyed his time at SHO. Isaac says, “In the very short time I have been around the company has welcomed my ideas and me with open arms. Being able to truly contribute and learning from the great people that work for SHO has been an incredible experience.”
As an intern for the Content Team, Austin assists in various production and post production processes such as cinematography, photography, social media, and graphic design. Having graduated from California Lutheran university with a background in business finance and marketing, Austin also works in finance in the insurance brokerage industry. Outside the office, Austin enjoys playing rugby, basketball, and golf, creating content, and cooking.
Director of Product Development
J.R. takes things apart to see how they work. Then he makes them faster, stronger, and more efficient. With a background in design, he has over a decade of experience in graphics, marketing, and development for the industry. His passion for problem solving, comprehension, and the desire to analyze and improve upon a product has lead to a greater understanding of the demands and a constant quest for solutions. His goal is to bring safety, innovation, and efficiency to the products and processes he works with.
Director of Operations
Bobby possesses a skill set of computer knowledge, website building, and data management with a background in Criminal Justice to fulfill a unique opportunity at SHO Products. Currently, Bobby manages the websites, E Commerce, SEO and SEM optimization, IT troubleshooting of all systems in the office, and manages data and website analytics. Through work and life experiences, Bobby has found that his greatest passions are for making other people happy, helping to make their lives easier and developing ideas that excite. He hopes to create more memorable experiences in the future with his winning mentality.
I.T. Systems Specialist
Ethen is the first line of defense for all of SHO’s I.T. troubleshooting issues, ensuring all systems and hardware are running efficiently and effectively. He brings a wide range of skills to the team, from helping with back-end company operations to front-end website development. He is dedicated to making life at SHO easier for everyone, whether it be through helping with tech problems, implementing new systems and technologies or just improving system workflows. During his free time, Ethen loves to enjoy the outdoors with good company.
Trade Show Logistics and Team Concierge
With almost twelve years of experience in almost every facet of the cannabis industry, Brian has been been carefully watching its evolution since the late 2000s . A proud cultivator, Brian brings a passion for product knowledge and information to every trade show event. An avid collector of functional artwork, he tends to surround himself with anything that promotes classy consumption. You will most likely find him in his free time tending to his garden, reading or practicing the violin. Always ready to start a conversation about anything, his outgoing personality has elevated him to new heights with Sho.
Director of Customer Service
As the Director of Online Sales and Service, Nicole manages our ever-expanding customer service team. She ensures that each representative has all the knowledge and resources needed to maintain long-lasting relationships with our customers. With the customer service team often being our primary point of contact with the customer, Nicole ensures each team member demonstrates SHO’s high standards of excellence. She works closely with functional teams (e.g. Product Development, Operations, Sales) to ensure customer needs are being prioritized and addressed appropriately. Her degree in Corporate Communications and Marketing helps her effectively strategize to enhance customer service, drive retail sales, and enhance profitability.
Originally from Alabama, WestCoastVinnie has traveled the entire country working in the powerline industry as a journeyman lineman, in both transmission and distribution of power, before the sunshine, palm trees and beaches led him to make California his home. He loves the ever expanding world of the cannabis industry, starting off on the development of machinery for solventless cannabis oil extraction. After meeting the owners of SHO products, he knew they were onto something big and wanted to be part of the team and it amazes him to see how far the team has come in five short years. He also loves to travel and members of the cannabis community. In his free time he likes to go camping with his wife and two young sons — exploring California, riding dune buggies and panning for gold. Otherwise he enjoys spending time with his co-workers which he considers family and he looks forward to seeing where the next five years will take them all.
Customer Service Rep
As an avid E-Rig and Vaporizer user Don uses his expertise to assist Focus V CARTA users with their issues.
Customer Service Rep
University of Oregon ‘19 graduate with passion for sports, music, and gaming.
As Controller, Jim currently helps manage the Finance team and guides financial decisions by creating and implementing effective accounting procedures. Jim is a strategic thinking professional with Law and Accounting degrees from University of Florida and over fifteen years of experience in the Banking and Public Accounting Industries.
Accounts Receivable Specialist
Michael is responsible for all things Accounts Receivable here at SHO Products. With an Accounting Degree from Cal State Fullerton, he ensures all payments are received and organized into the proper accounts. Outside of work, he enjoys working on cars, playing video games and hanging out at the beach with his dogs.