With its proximity to Hollywood as well as top tier fashion schools, it’s no surprise LA is such a fashion mecca. As the startup community continues to expand throughout Southern California, new ventures are breaking the mold of antiquated industries, exceeding expectations and redefining what people think about LA tech. Here are 14 startups helping LA become a leader in the fashion tech industry.


  • WhoWhatWear
  • MeUndies
  • TheBlackTux
  • Reformation
  • Tamara Melon
  • Tradesy
  • Stryde

Who What Wear
View ProfileWe are hiring

Those looking for a place to get good fashion advice can head over to WhoWhatWear to read content about the latest trends in fashion, discover outfit guides, or receive style tips directly in their email inbox. Founded in 2006 by Katherine Power and Hillary Kerr, WhoWhatWear was established as a place to read fashion content by women for women, with an ethos that style should be accessible to people of all sizes and incomes. In addition to written content, WhoWhatWear also markets a collection of size-inclusive clothing and accessories, which are all offered at under $60 and are available at Target.Who What Wear is Hiring | View 4 Jobs

MeUndiesView ProfileWe are hiring

MeUndies is a lifestyle brand and underwear subscription service, providing the softest clothing basics for men and women. Since their founding in 2011, MeUndies has expanded to offer everyday apparel, loungewear and socks. The Culver City-based startup is direct-to-consumer, overseeing the entire product lifecycle from design to delivery.MeUndies is Hiring | View 7 Jobs

The Black TuxView ProfileWe are hiring

Born out of the desire for a better tuxedo rental experience, The Black Tux’s simple, three-step fitting and design process makes it simple to rent and return high-quality, low-cost formal wear for any occasion right from your computer. Headquartered just blocks from the beach in Santa Monica, The Black Tux has additional showrooms in Dallas, Chicago and coming soon to New York City.The Black Tux is Hiring | View 3 Jobs

To The TensView ProfileFOLLOW

To The Tens bills itself as a “collaborative commerce” company aiming to reshape the way brands and consumers interact. The LA-based company is a fashion-focused app that helps users connect with brands to increase exposure to their products and services.Get Alerted for Jobs from To The Tens